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Tag Archives: Promotion and Advertising
Cerveza Andes (Beer), doing different in a hard-fought market.
How does a Regional brand of beer can increase its awareness, become a viral phenomenon and gain international presence at the same time? The answer may be in one of the coolest gadgets ever invented. In a growingly competitive … Continue reading →
Posted in Alta Dirección, Casos de Estudio, Mercadotecnia, Tecnología, Ventas, Web
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Tagged Andes, Beer, Cerveza, Del Campo Nazca, Doritos, Facebook, Internet, P&A, Pepsico, Product-placement, Promoción, Promotion and Advertising, Publicidad, Redes sociales, Satchi & Satchi, Share-of-voice, Social Media, Superbowl, Teletransporter, YouTube
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