Tag Archives: Publicidad

Cerveza Andes (Beer), doing different in a hard-fought market.

How does a Regional brand of beer can increase its awareness, become a viral phenomenon and gain international presence at the same time? The answer may be in one of the coolest gadgets ever invented.   In a growingly competitive … Continue reading

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Cisco and the Human Network: Clear, simple and… lovely.

Sometimes, in order to clearly explain and advertise something complicated, you really need to simplify your communication. If this simplification has wit, the combination can’t be better. · What do routers actually do? Normally, they connect two or more computers … Continue reading

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Cover creation by Peter Belanger

Peter Belanger, es seguramente uno de los mejores fotógrafos comerciales / industriales / publiciatrios de nuestros tiempos. Basado en San Francisco, cuenta con una de las carteras más envidiadas del medio con clientes como Apple, Converse, Hewlett-Packard, Nike y Pixar … Continue reading

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Sprint vs Telcel. ¿Qué Publicidad dice más? (Actualizado)

ACTUALIZACIÓN al 8 de Octubre de 2009. Vea las acciones tomadas por Telcel, abajo. · La definición más pragmática de un “segmento“, es: Un grupo de clientes o usuarios con necesidades iguales. Cuando se conocen las necesidades y se hace … Continue reading

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Pharma: Trust Deficit or the Biggest Image Problem ever faced?

  It was  Saturday afternoon; April 4th, to be precise. 7-time Tour de France winner and full-time cancer fighter: Lance Armstrong was in his born-state Texas, riding to give a speech in the PhRMA meeting in San Antonio. From his … Continue reading

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